ORIGINAL ARTWORK FOR EVERYDAY LIFE.
Sondera is a design-led lifestyle shop founded by Latasha Howard. We create illustrated goods that bring a little imagination to your rooms, daily rituals, and thoughtful gifts.
Shop by the object you need or explore a design collection you love. From the quiet magic of Moonlit Library to the playful world of Royal Goose, each artwork has a point of view of its own.
Meet Latasha Howard, Founder of Sondera
Sondera began as a creative outlet for me—a way to express my imagination and find a little calm through the process of making something new.
I create the designs featured on Sondera’s products, adapting each illustration to the objects that suit it best. Every design gives me room to explore a new creative direction.
I’m responsible for the product designs, while the products themselves are made to order through Printify.
Artwork first. Objects with purpose.
We choose the products that suit each design. A woven throw can carry a whole scene; a pillow can bring a character closer; a bookmark can keep one small moment with you.
Sondera One
For customers who want something entirely their own, Sondera One creates a one-of-one design for a single customer and does not release that exact design to anyone else. Design projects begin at $149; your selected physical piece is priced separately.